I studied Industrial Design in Spain and specialised in Furniture Design in London.
After 12 years experience in agencies, i decided to start my own studio in my hometown Palma in 2004, specialising in packaging design, brand management and communication consulting.
However my real passion has always been drawing, and thought i would like to become an illustrator “When i grew up”. I made a few drawings and did an extensive emailing. The feedback was surprising: some blogs (Booom, Absolut Network, idN) published my work. Also Lürzer’s Archive published those works on their “200 Best Illustrators Worldwide”.
Since then, i started getting illustration jobs from all over the world: a USA nationwide campaign for a movie with Sony Pictures, a worldwide campaign for Red Bull…
Apart from advertising illustration i do a lot of editorial, specially for the last 2 years with my Milan based rep 2DM for magazines such us: l’Optimum, l’Officielle, Esquire, Icon. Also for some magazines of german Zeit Group or Lufthansa.
I like to approach any subject; every new project is a challenge: industrial, fashion, interiors… However, portrait is my forte.
I use very simple media: graphite, bic ballpoint pens, fine tip markers or watercolor.
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